Resource Pack #11

How do I receive a Resource Pack?

We are offering this resource pack to Vanguard members at a cost of $45.00 plus shipping. To order, please call (800) 630-2838. You may charge your purchase to Visa or Master Card or make payment with a personal/business check.

In this Resource Pack, are three outstanding resources. You will find these tools, which are for instruction, personal development and encouragement, to be helpful resources for you and your staff and/or lay leaders. Here is an overview:

 

2. Purple Cow: Transform Your Business by Being Remarkable by Seth Godin

Godwin makes an observation about cows: “ if you've seen one brown cow you've seen them all…but a purple cow, now that’s remarkable .” He appeals to business leaders to embrace the cow if they want their business to grow. The purple cow is anything that is different amongst the ordinary things that we are accustomed to that will get us to stop and think to ourselves, “ I have never seen that before – I want to know more .”

A few of his other Purple Cow concepts include:

“You can maintain your brand the old way, but the only route to healthy growth is a remarkable product.” and “You can’t make people listen. But you can figure out who’s likely to be listening when you talk…”

Godin relates these marketing principles to doing business , but I relate them to doing church. He says, " Either you're remarkable or you're invisible . " There are 340,000 churches in the U.S. but I think most of them are invisible because they aren't remarkable. I challenge you to put this book at the top of your list and you might find a new way to connect with your target audience.

3. Swindoll’s Ultimate Book of Illustrations & Quotes

 by Charles Swindoll

A.T. Robertson said that “preachers must make illustrations their magnificent obsession.” Finding appropriate illustrations which are not trite and overused is a challenge, but Swindoll’s new book of illustrations might help you in your weekly search. Most agree that Swindoll is a model communicator and bible expositor; this resource should not disappoint.