Case Study
Life Purpose Coaching
for Lay
Leaders
By: Tony
Stoltzfus and Wendy Good
November 2003
Communion
Fellowship is a small-town mid-western church with a Sunday attendance
of around 120. Begun in the 80’s on a college campus, this younger
church is composed almost exclusively of members under 45, and
has focused on missions, worship, small groups and leadership
development. Members of the congregation had high expectations
for being developed as people—they believed that Communion Fellowship
was a place to discover God’s purpose for your life and begin
to actively fulfill it. Members were ready to serve and to give
their lives to something meaningful, but frustrations mounted:
somehow it just wasn’t happening for the average lay leader.
Things
began to change when several members entered a coach-training
program. Wendy Good had been a key part of the congregation’s
leadership. The catalyst for a new approach happened when she
was about halfway through her own training as a coach.
“There
were several young couples I was in touch with that were facing
major life decisions. I could see that they were struggling. They
didn’t know the right questions to ask—they weren’t making decisions
out of a broader perspective of understanding their life purpose.
Drawn by her own sense of call to help others find their destiny
as well as her church’s mission, Wendy dove in.
The
first step was connecting with the three couples individually.
By listening, asking some key destiny questions, and helping the
couples begin to sort through their decisions, Wendy gave them
a taste of what coaching could do. Wendy introduced the idea of
forming a coaching group to walk through a structured destiny-discovery
process using materials from TLC’s Life Focus track. Because their
congregation offered 8-week Wednesday night classes (and child-care
was provided!), she proposed meeting on Wednesday nights.
“One
thing I learned from that first round was to call it a Practicum,
not a class,” Wendy relates. “I wanted them to connect with the
idea that they were going to be involved and do some work.” Wendy
asked for a 4-hour per week commitment (including the hour and
fifteen minutes class time.) Participants would do independent
self-discovery exercises, listen to taped input on destiny and
meet individually or as couples with the coach during the week.
‘Class’ time would be used for discussion, hands-on discovery
exercises and one-on-one interaction with peers.
“That
first group (the three couples) did pretty well with keeping the
time commitment,” Wendy comments, “but the group I had the second
time around did better in part because participants were given
complete information up front and asked to sign a coaching covenant
as part of the process.”
One
obstacle that came up along the way was paying the coach. Even
though the church agreed to subsidize a third of the cost, the
Life Focus practicum still cost three times what any of the other
Wednesday night classes did—a necessity to cover the cost of the
coach’s time and the materials. The positive word-of-mouth from
the first group helped overcome the cost barrier the second time
around.
The
first Life Focus practicums at Communion Fellowship covered; dreams
and dreambusters, discovering your life purpose, and developing
a set of personal values. Wendy plans to add a “Life Focus II”
that covers taking what people discover about who they are and
developing goals and an action plan to move toward it.
The
participants had a great experience: they loved the coaching appointments,
and found the time to work together as a group on their own destiny
questions invaluable. Often key insights came while listening
to another person share something they wanted or were wrestling
with. Peer appointments were also cited as important and they
had the freedom to do their peer appointments by phone or in person.
Many members made significant breakthroughs as a result of the
coaching experience. Wendy was especially gratified to see participants
turn around and use what they learned for the benefit of others.
Wendy
also says, “The practicum gets easier every time I do it. It has
been extremely helpful to have the coach’s notes for the exercises—it
saves me from doing a bunch of preparation and trying to track
what they are all working on.” The exercise format of TLC materials
made it easy for Wendy to give assignments, because she could
simply hand out a sheet of paper with the exercise and the instructions
already made up. This kept the group on the same page and eliminated
a lot of questions and logistical headaches.
Their
experience with coaching has been successful enough that Communion
Fellowship has set out a new leadership development goal: to provide
every leader in the church with a coach. Each leader will be coached
through the process of discovering and moving toward their call,
while team leaders receive ongoing coaching on team-building,
pursuing a vision, etc. Wendy is moving into a part-time staff
role as a coach, with a charge to provide coaching to the church’s
key lay leaders, to continue to do life purpose coaching with
the congregation, and to build a team of coaches to widen what
the church is able to offer.
Wendy
has already begun integrating coaching into the existing leadership
structure. “We have a regular leadership meeting, and now every
time we meet I give the leaders a question based on one of our
core leadership values or principles to reflect on for the next
meeting.” Every leader is responsible to think over the question
and write something down between meetings. So when the team gets
together they are ready for a rousing, productive discussion.
Wendy
filled similar leadership roles in her congregation both before
and after being trained as a coach. When asked what difference
coaching and coach training makes, Wendy replied, “The biggest
thing is to have tools to move forward with. I know the procedure
now; I know what to do when I come across a growth issue. Before
I’d often have an intuitive sense that something was going on,
and I’d get frustrated because I couldn’t get at it. Now I know
how to deal with what’s going on in me internally, I know how
to name the thing (which is so helpful to people) and how to engage
it. We have so many people in our church who know where they want
to go but don’t know how to get there, and so many who are doing
something but don’t know how they do it or how to pass
it on. Now I’m able to train those I work with to do what I’m
doing.”